Radio reaches over 90% of the population each week and our variety of formats allow you to target your ideal audience. Running an effective on-air campaign means reaching your audience at different points in their day, being a part of their routine and becoming a real part of their daily lives.
We will work with you to determine your goals and target audience, and then devise an on-air strategy to set your business up for success.
On-air messages can reach you while you are not necessarily looking, and also reach you while you are multi-tasking. Also, on-air is much more than just the radio dial as we reach listeners with digital streams on desktop and mobile players, station apps, smart speakers, connected cars and more.
On-air messages are often the last form of advertising you are exposed to closest to point of purchase. As consumers are driving and traveling, they are listening to us when deciding where to go and right before they are reaching for their wallets.
It's emotional, it's influential. On-air messages are a great way to influence someone to feel something, believe something or take action. Listeners turn to radio to stay connected to their community and their favorite local DJs influence their opinions and buying decisions.
One of the most common questions advertisers have about radio: is it really working? Townsquare analytics is a tracking and attribution model created to answer that very question. Actionable data insights empower you, the advertiser, with the tools necessary to optimize impact and improve roi for your radio campaign.